The ADA was formed in 2008 by a group of Assistant Directors who felt that the AD department needed better cohesion to improve it’s lot.
We wanted to create a unified voice to represent the interests of our department across the industry and to benefit from the mutual support that an association can offer. The ADA Constitution was written, a Committee convened and our first website was launched. In 2012, the ADA hired its first part-time administrator.
Membership is growing at a steady pace and now exceeds 170 members – the majority of whom work in commercials but a growing number work in TV and features.
The ADA Assistant Directors Forum on Facebook has facilitated much more effective communication and the launch of the AD Grapevine allows instant communication about work issues.
A primary aim of the ADA is to provide an industry-recognised training for assistant directors, helping them to gain on-set experience and off-set qualifications through the ADA Traineeship and Student Programme. We recognise that these new members will be the future of our organisation and our industry.
The ADA has a close working relationship with BECTU through its AD Branch and we continue to forge strong relationships with film schools, training providers and other leading industry organisations.
The recently-agreed BECTU / ADA Rate Card for Film & TV is having a positive effect on AD’s rates of pay and we are fast becoming the unified voice for the AD Department in the UK.
Whatever level you are at in our department, please join us and benefit from an association which will represent and promote your interests and help you to become a first class Assistant Director.
Current administration (May 2018):